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Samantha Cossum
I am a marketing professional with a focus on marketing automation and campaign management. I began working in email marketing and marketing automation early in college while employed by my university's admissions department. After graduation, I accepted a position with a national PEO where I obtained my Marketo certification and redesigned my company lead scoring and nurturing programs. I continue to work in Marketo as both a practitioner and consultant at a large software corporation. I am also responsible for designing and managing integrated nurture and newsletter campaigns.
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